Zephr named a WordPress VIP Featured Technology Partner

We are proud to welcome Zephr as a new technology partner!

Zephr joins our growing group of partners implementing solutions for enterprise publishers and marketers using WordPress at scale. They lead the market with an intuitive, drag-and-drop customer journey builder.

Zephr’s initial focus and vision is to allow their partners to create the best customer journeys in a totally new, code-free, highly iterative way—and their ongoing product development is informed by years of experience building identity, subscription and paywall solutions. Founded in 2017 and headquartered in London, they already work with dozens of major clients globally, including a host of international media brands such as Conde Nast, News Corp and Dennis Publishing.

Zephr’s best-in-breed platform helps clients in the media and publishing industry build stronger customer relationships and create more long-term customer value. Non-technical teams can use Zephr to design, A/B test, and deploy data-driven registration, subscription, and retention journeys at scale. Their code-free UI allows business users to optimize those journeys in real-time, with no tech dependency to hold them back.

“This partnership cements Zephr as part of the best-in-breed digital ecosystem,” said Zephr CEO James Henderson. “We’re excited to help brands using WordPress to dynamically alter customer journeys in real-time, offering unique, tailored experiences that bring real value to both customer and brand, driving better acquisition and customer lifetime value.”

Learn more about Zephr’s partnership

Building a B2B membership product with WordPress

What do Dan Entin, Rex Reed, and Carrie Bradshaw have in common? They all share roots in Observer Media, where Dan has been the VP of Product for the last 2 years. Headquartered in New York City’s financial district, Observer Media operates multiple brands including Commercial Observer, the leading commercial real estate media property in the country, which reports on the key trends and leaders defining the global real estate landscape.

In an effort to diversify their revenue streams across print advertising, digital advertising, and events, the Commercial Observer decided to create a new product: member subscriptions. After extensive market research, Dan’s team decided on three membership tiers: Basic, Premium, and Premium+.

“We have quadrupled the number of basic members that we get each month.”

—Dan Entin, Observer Media’s VP of Product

To learn more about the user research that informed Commercial Observer’s membership approach, including details on how they actually built the paywall using WordPress VIP and our technology partner Piano, watch Dan’s full talk:

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP NYC November 2019 playlist.