Composability: What It Is and Why It Matters

Takeaways and advice for the enterprise drawn from our Composability Made Easy webinar. 

What is composability?

From ecommerce platform integration to enabling government digital services, composability is a software development approach where systems are assembled from modular components, which can be easily replaced, adjusted, or upgraded without affecting the overall system architecture. 

Think of it as building systems with LEGO bricks, mixing and matching different pieces to create a masterpiece, without having to tear down the whole structure. Or playing Jenga with tech, without the anxiety of everything toppling over.

How composability works

Composable architecture utilizes multiple independent systems with clearly defined interfaces to create one cohesive system. Each component has a distinct purpose and connects with other components through an API.

Composability stands in stark contrast to traditional monolithic martech architectures, where an organization must take every component “off the shelf” from a single vendor. 

Benefits of composability

The primary benefit of adopting a composable approach is giving an organization the ability to rapidly innovate and differentiate in the marketplace. And the flexibility to integrate different services and systems seamlessly and efficiently is the catalyst. 

This modular flexibility allows businesses to select only the elements they need—e.g., choosing “best of breed” technologies such as CMS and ecommerce platforms—without the constraints of a single, monolithic system. The loosely coupled nature of composable systems makes it easier for businesses to upgrade and scale their systems, improving operational performance. 

And because organizations can adopt new technologies or processes incrementally, they can minimize downtime and the potential for disruption.

When should you adopt composability up front?

It depends.

Composable architecture is more than just technology integration. It’s about aligning technology adoption with strategic, long-term business operations and needs. This approach enables businesses and organizations to remain agile, responsive, and competitive in rapidly changing market environments.

But is composability necessary for every business?

According to Forrester Research, it comes down to “non-differentiated” and “differentiated” digital strategies.

Non-differentiated digital strategies

For businesses where digital interaction isn’t a primary differentiator in the marketplace, opting for a robust and complex composable architecture might be an overinvestment—when simply being on parity with everyone else suffices. 

Consider booking flights or ordering restaurant delivery. No one chooses an airline based on how flashy their online ticketing system is—it’s the flying experience, price, or destination that counts. Similarly, who picks a restaurant based on how unique their ordering interface is? It’s the food, price, or location. On the flipside, for delivery apps like DoorDash, Postmates, Uber Eats, etc., the digital experience does matter—they don’t make the food but you can often get it from competing digital services.

Differentiated digital strategies

Organizations looking to establish themselves in the marketplace by offering unique customer digital experiences, rapid innovation, or tailored services can benefit greatly from composability. 

Such flexibility to exchange and enhance components can be vital in maintaining a competitive edge and keeping up with ever-changing market demands and trends.

So, who‌ should be using a composable architecture?

To date, composability has been more popular in the ecommerce space. But it has strong potential for broader application across B2B, governmental, and other sectors. 

As noted earlier, the flexibility and ability to customize and scale systems as needed can be particularly beneficial in environments where quick adaptation to changing conditions or requirements is crucial.

What technology do you need for a composable architecture?

Just as a musician combines notes and chords to create a symphony, a developer uses modular components to create a cohesive and seamless user experience or system functionality. Separate elements, when combined by a skilled hand, create a harmonious and functional whole.

API Mesh technology plays a large part in that orchestration. 

It replaces cumbersome, custom-built API middleware required to manage all the plumbing (and a fleet of APIs) that connect disparate business systems, applications, and data sources. Instead, why not acquire a solution from a single vendor rather than build everything yourself? 

Then the focus shifts toward enabling developers to configure the best APIs for customer digital experiences using the best available business functionalities and data.

Practical examples of composability

During our recent webinar Composability Made Easy, the role of API Mesh as a conductor—orchestrating various independent APIs into a synchronized whole—came through strongly in several examples related to ecommerce.

For one ecommerce customer, the flexibility of API Mesh made it possible to streamline integrating their systems, which ranged from legacy databases to cutting-edge ecommerce platforms. This integration was a catalyst for a seamless, robust digital experience for their customers.

For another ecommerce platform, a single API Mesh helped integrate various services, such as product information management, order management, and customer reviews. The result was a drastically reduced time-to-market for new features and enhancements, illustrating the agility that composability offers.

These are prime examples of enabling delivery of cohesive customer experiences without the need for extensive in-house middleware development.

Advantages of an API Mesh in the context of a CMS platform

Diving deeper into composability for the enterprise, WordPress VIP’s own API Mesh, developed in partnership with frontend data orchestration firm TakeShape, improves data management by unifying content management with external data sources such as user databases and analytics tools. 

As such, the VIP API Mesh helps businesses tailor composable digital experiences to meet specific audience needs, providing personalized content and services—surely a marketing holy grail. 

Further, by centralizing API interactions, the VIP API Mesh enhances the stability of websites, safeguarding them against interruptions in third-party services, even if there are changes in external services. 

Watch on-demand: Composability Made Easy—Considerations and Best Practices

The components that make a high-performing martech experience get more numerous and complex every year. And delivering a great customer experience requires many businesses to compose across multiple systems and services.

So how do you do it?

Learn some of the key challenges of building composable experiences and how the right architecture can enable rapid innovation and lower maintenance costs. Watch our Composability Made Easy—Considerations and Best Practices session with TakeShape.

Author

Greg Ogarrio, Content Marketer, WordPress VIP

Introducing VIP API Mesh: A New Way to Enable Composable Digital Experiences

Start building the digital world you’ve always imagined

Building a great digital experience isn’t easy. No one size fits all. The promise of cookie-cutter Digital Experience Platforms (DXPs) from a single vendor has proven fatally misguided. To succeed today, organizations must compose a digital experience from multiple systems and tools.

That’s easier said than done. 

Integrating one backend can be challenging enough, but integrating multiple can quickly overwhelm a development team. As projects designed to increase innovation and agility grow more complex, the exact opposite happens. Inconsistent APIs, ensuring performance across systems, and growing complexity all lead to messy and hard to maintain homegrown middleware.

We’ve seen this movie before. 

Every complex business application requires some form of integration layer, whether that’s ETL for data on the backend, SOA for business applications, or iPaaS for cloud integration. To solve the challenges of composable applications, we need a GraphQL middleware layer to rescue teams from the burden of maintaining their own integration solution—freeing them to move quicker, build faster, and stay ahead of the market and competition.

Enter the VIP API Mesh Powered by TakeShape

Today we’re introducing a new part of the WordPress VIP platform: the VIP API Mesh, which simplifies the integration of your backend systems. 

It handles the complex connections between WordPress VIP and other platforms, allowing front-end developers to retrieve all necessary data with a single GraphQL call. This streamlined approach reduces complexity, improves efficiency, and enhances the overall performance of your application.

Key benefits of the API Mesh

The API Mesh simplifies data integration with a single API, improves performance with caching, supports data transformation, and is accessible to both technical and non-technical users.

• Single API: Regardless where data needs to come from, the API Mesh manages pulling from various backends in a clean and consistent way.
  
• Performance acceleration: With built-in caching and indexing, queries go faster, improving your user experience and Core Web Vitals. The API Mesh also takes care of error handling and retry logic to recover from unexpected issues.
  
• Data composition and transformation: Enables data transformation per your schema across multiple systems.
  
• Prebuilt connectors, GraphQL, and REST: The API Mesh comes with dozens of prebuilt connectors for common applications. However, even for companies that may have legacy systems that don’t support GraphQL the API Mesh can support pulling data.
  
• Read/write/execute: Unlike alternatives, the API Mesh isn’t limited to pulling data from a backend. Just as easily update backend data across systems or invoke actions like triggering a marketing automation workflow on the backend.
  
• No-code/low-code tools for content practitioners: The VIP API Mesh integrates seamlessly with the WordPress Block Editor (Gutenberg), allowing non-technical staff to quickly and easily incorporate data from any API connected to the API Mesh into their content, without requiring  backend integration knowledge.

Common use cases for the API Mesh

Imagine a world where your digital experiences are seamlessly composed from a multitude of backend systems, enabling unparalleled flexibility and innovation. A world where overhead and costs are significantly reduced, while user experience and performance are elevated to new heights. 

This is the world made possible by the VIP API Mesh.

As we’ve worked with customers, we’ve noted many use cases where the API Mesh could help. Yes, no two customers are the same, but these are choice examples of how the API Mesh can solve real-world challenges.

Building a commerce experience from the ground up

A relatively new direct-to-consumer (DTC) brand wanted to create an integrated commerce experience. Starting from scratch, they needed to select not just a CMS, but also a commerce provider, solutions for customer service, loyalty management, and billing, plus two marketing automation solutions, one for an email channel and another for SMS. 

Some used pre-built connectors, others GraphQL, and others REST. Using the API Mesh, they delivered a top-notch commerce experience while accelerating development and ensuring maintainability—even as they rapidly evolved and experimented with new solutions.

Building atop of years of technology investments

Not all organizations have the luxury (or burden) of building from the ground up. 

Established brands have years of investments and domain-specific applications to integrate. In the second example below, on top of the CMS and commerce platforms, a brand leveraged Product Information Management (PIM) outside their commerce system. They also had a part fitment application from another provider that fed in data about which components were needed in which cases. 

Challengingly, this application typically returned data quite slowly (often measured in seconds) and returned it in XML format. Even with these limitations, the API Mesh’s caching and data transformation capabilities made it possible to build a compelling, permanent experience. 

Aggregating media from multiple systems

A media customer needed to build an application pulling data not just from their CMS, but also from a Digital Asset Management (DAM) system for imagery and rich media, a variety of external news, weather and advertising feeds, and systems for subscription management and editorial planning. 

Here, the media company delivered a compelling reader experience, even in the face of a complex and changing media landscape where not everything they needed to be successful was produced in their own newsroom.

The API Mesh: a great digital integrator

These possibilities are just the tip of the iceberg. Every organization is different, of course. But the true power of the VIP API Mesh lies in its ability to be tailored to your business’s unique needs and aspirations. 

In summary, the VIP API Mesh is a powerful tool that integrates multiple backend systems, enabling flexibility, innovation, and improved user experiences while reducing costs and overhead, providing:

• Seamless integration of backend systems for a unified digital experience
• Adaptability to evolve your digital ecosystem
• Simplified management and maintenance of your digital infrastructure

Why settle for a digital experience that falls short of your vision?

Embrace the future with WordPress VIP’s API Mesh and unleash the true power of your digital presence. Contact us now to get started.

Author

Michael Khalili, Director of Product Marketing, WordPress VIP

CMS and Composability and AI, Oh My

Two experts weigh in on top 2024 CMS trends and why CMS remains the central nervous system of digital

It’s not every day you get to pick the left and right brains of a Forrester Research principal analyst who closely watches the content management system landscape, separating the “hope from the hype” when it comes to 2024 CMS trends. 

VIP CEO Nick Gernert did just that, sitting down with Chuck Gahun, a noted authority on digital experience technology and vendors that “deliver the next generation of content, digital media, and product information capabilities.”

During their recent session CMS: Separating What’s Real From the Hype, the pair explored CMS tech worth watching (hybrid systems, low-code tools, VR), how AI is going to give us back more hours in our days, and why no one should ever take away Chuck’s CMS.  

Let’s get to our favorite takeaways.

CMS: more important than ever

Despite being a mature technology, CMS continues to evolve to meet changing business needs and ‌evergreen trends like building captivating digital experiences for audiences. 

“CMS is still the hub for digital experiences,” said Gernert. “Every technology evolution creates more opportunity for folks to engage and‌ work on something that’s more fulfilling ultimately. It’s all about finding better ways to do our work.”

“The CMS is my backbone for my digital experience. I need my vendor—whomever the vendor is—to accelerate their roadmap. I need them to do more and more and more.”

— Chuck Gahun, Principal Analyst, Forrester Research 

Yes, the core capabilities of a CMS—content authoring, aggregation, access control, workflow, search orchestration, analytics, and data management—remain largely unchanged over the years.

But a new generation of emerging features like low-code tools, content hubs, live experience preview, and content planning tools are making waves, said Gahun.

And that means ‌more CMS choice than ever before for business leaders and development teams looking for a competitive edge.

“CMS is going to continue to deliver experiences, now in a new realm,” said Gahun. “Front-end framework leaders I connect with are really excited about the VR frontier.”

Different CMS architectures for different folks

Better yet, modern CMSes now offer the hybrid flexibility to support both traditional capabilities—such as server-side rendering and templating—as well as pure headless front-end capabilities, said Gahun.

“When I want to launch a jazzy marketing campaign for my new product, I want to [break] out of the mold and create something compelling.”

—Chuck Gahun

Organizations can prefer to maintain their corporate websites using a set of predefined templates, while also having the freedom to create compelling, modular front-end designs for one-off marketing campaigns or product launches.

“When I want to launch a jazzy marketing campaign for my new product, I do want a front-end framework based on my brand standards,” added Gahun. “Because I want to [break] out of the mold and create something compelling.”

That desire can be intoxicating, even voracious. 

“The CMS is my backbone for my digital experience,” said Gahun. “I need my vendor—whomever the vendor is—to accelerate their roadmap. I need them to do more and more and more. But please don’t take my CMS away in any way.” 

That said, the decades-long transition from traditional to headless and now to hybrid systems does present challenges in terms of content management and scalability.

Businesses need to consider their risk appetite, the business context, and the (potential) complexity of maintaining a so-called composable stack.

“In a traditional CMS, you had an all-in-one system: the authoring engine, the rendering engine, and the templates all connected,” said Gernert. 

Now, before implementing a hybrid CMS model, with the front and back ends of a CMS decoupled from one another, “a certain amount of corporate communication needs to happen,” added Gahun. 

AI + CMS = adding “value to our days”

Not surprisingly, Generative AI is increasingly being used in CMS platforms for tasks like content generation, translation, and personalization. 

Not only is AI helping businesses automate those routine needs and enhancing operational efficiency, but it’s also helping lead them toward the twin holy grails of content personalization and customer engagement. 

“[AI is] going to… give us time back time to do the things that we do want to do. ”

—Chuck Gahun

As elsewhere, though, businesses need to be mindful of the regulatory implications of blindly using AI in their CMS toolbox and workflows, especially regarding data privacy and intellectual property rights.

Despite that concern, “I continue to be optimistic about generative AI,” said Gahun. “It’s going to add a lot of value to our days—doing tasks we didn’t really want to do [in the first place]. It will give us time back time to do the things that we do want to do. Which will help us raise the bar for society.”

Explore more 2024 CMS trends

Watch the full CMS: Separating What’s Real From the Hype session here.

How to Ensure Good Governance for WordPress Block Themes

One of the great advantages of WordPress is how easy it makes creating new content for marketers, writers, journalists, and other content creators. And a key component is the WordPress Block Editor, which constantly provides new, out-of-the-box blocks to create and inspire richer content. 

Indeed, in their recent Forrester Wave report, Forrester noted “WordPress VIP offers strong capabilities in content authoring, versioning, and lifecycle management due to its ongoing innovations with the easy-to-use Gutenberg block editor.”

The Gutenberg Block Editor means organizations can produce content at a rate unseen before, speeding time to market, and empowering companies to build relevant content for more segments and audiences. 

But with so many people rapidly building content, how do you set the right guardrails and ensure every piece of content conforms to a common set of brand standards? And how do you ensure writers aren’t making editorial decisions, editors aren’t changing designs, and designers aren’t altering content they shouldn’t?

Enter WordPress VIP Block Governance, a new capability we’re announcing today.

Role-Based controls over blocks

WordPress VIP now puts you in control of who can create, modify, lock, and change blocks, and the ways they can do so—role by role, as explicitly approved by administrators.

For example, authors can be given permission to create paragraphs of text—but not to add images, videos, etc. Editors can be given permission to not only add additional text but also media to a page or post.  

You can also define the exact format for individual blocks, down to the role level. For example, a quote block might be restricted to containing header and paragraph blocks, with no other blocks permissible. Some roles may be allowed more flexibility, while others are restricted.

Furthermore, WordPress VIP’s Block Governance allows granular control of any block design element. Roles can be restricted in terms of which color palettes, border radius, typography, etc., they are permitted to use. A designer, for example, may be given greater flexibility here but an author given limited choices to ensure they stay within brand guidelines.  In addition, organizations can lock down advanced capabilities like the code editor to specific roles. Any element that can be controlled at a global level via theme.json can now be controlled by role or post type.  

Greater control over Block rollout

WordPress Core is always innovating and developing new and useful blocks. Organizations should definitely evaluate each of these for suitability to their unique sites and use cases. But in the enterprise, just because WordPress releases a new block doesn’t mean it should immediately be available to the whole organization. This is another place where governance is clearly needed.

WordPress VIP’s Block Governance shifts the default from opt-out to opt-in. What that means in practice: When a new block is released by WordPress, it becomes available only to content creators (or specific roles) whom the administrator allows to use it. This frees administrators from having to keep up with every change to blocks within WordPress Core. At their leisure they can evaluate which are appropriate for which role.

In the end, they gain the peace of mind that no change is going to create a risk of content creators “going rogue.”

Working within the framework of WordPress Core

WordPress VIP’s Block Governance is implemented as a plugin that extends the way WordPress Core governs blocks, building on all the great work being done in Core without disrupting it. 

The Block Governance Plugin requires administrators to handle up-front configuration, something that might be confusing for individuals or very small businesses but which is absolutely required for large-scale organizations with many content creators. We’ve repeatedly heard from enterprises that say they prefer an opt-in system that puts them in control. This new capability addresses that.

But at the same time, WordPress VIP Block Governance builds on Core functionality. For example, since WordPress 5.9, the Block Editor has been able to lock blocks so that they can’t be removed. 

WordPress Core continues to improve and refine block locking, but in a large-scale deployment, such functionality needs controls. So the Block Governance Plugin adds permissions for block locking and unlocking, allowing organizations to define which role or roles can lock blocks. It’s another way WordPress VIP brings the capabilities of WordPress to the enterprise while respecting the continuous innovation happening in WordPress Core.

Now it’s your turn

To begin using our new Block Governance or to learn more, we encourage you to reach out to your WordPress VIP technical account manager. Or review our technical docs.

Author

Michael Khalili

Director of Product Marketing, WordPress VIP

FROM, The Digital Transformation Agency, Inc. Named a WordPress VIP Silver Agency Partner

We are proud to welcome FROM, The Digital Transformation Agency, Inc. as a new WordPress VIP agency partner! Working with Fortune 1000 companies, they help companies “get from where they are” to “where they need to be,” helping their clients earn the trust and affection of today’s digitally-adept customers.  

Founded in 2008 and headquartered in New York City, FROM is a thought leader when it comes to digital strategy and software product design. The company’s enterprise clients rely on FROM’s experienced strategy and design teams to help them navigate an increasingly competitive marketplace where customers demand constant innovation and intuitive digital experiences. Clients like ADP, Avis, Transamerica, Airbus, and NBC trust FROM to improve their most important customer and employee-facing software products, as well as develop new applications that can replace outdated products or processes, in order to drive positive business outcomes.

“We’re excited to join the WordPress VIP program and serve as a solution provider to enterprise businesses looking to build high performing sites that their customers love.”

— Howard Tiersky, CEO, FROM

FROM is headquartered in New York City, with additional offices in India, Orlando, the Philippines, and South America. FROM recently acquired Algoworks—a leading provider of software product engineering services. Algoworks’ development team and consultants have completed more than 500 certifications, bringing knowledge and experience together to solve even the most challenging technology problems for customers all around the world.

What makes FROM unique is their collaborative approach to innovation. Working side-by-side with leaders from every part of their clients’ organizations, they help companies transform their processes and services for success in the digital future.

FROM helps their clients create new digital products for ecommerce, banking, travel, entertainment, and more. They optimize their client’s existing platforms, making them more engaging and profitable, and help clients unify their customer experience—online, in store, and everywhere in between.

“The FROM team is set to guide publishers in maximizing the WordPress platform and crafting exceptional site experiences.”

— Brian Harniman, VP of Strategy, FROM

Learn more about FROM, The Digital Transformation Agency, Inc.’s partnership with WordPress VIP. 

How the State of CA Embraces Open Source for the Public Benefit

Takeaways from the WordPress for Government Summit

The digital revolution has been gradually sweeping across sectors, leaving a transformative imprint everywhere. The government sector, often perceived as a slow adopter, has been making impressive strides, turning to open source solutions. 

WordPress VIP’s recent WordPress for Government Summit in Washington, D.C. served as a testament to this transition, offering insights into the inherent challenges, potential solutions, and the transformative power of such digital interventions to run the government web.

Open source: a tool for equal access 

At its core, WordPress, the most popular open source CMS on the planet, represents more than just a platform—it symbolizes democratization and equal access. 

The shared ideals between WordPress and the public sector emphasize community collaboration, decentralization, and making digital resources accessible to all. This aligns seamlessly with public service’s very essence, which emphasizes equity and inclusivity.

The undeniable push towards cloud adoption, particularly within the government sector, promises transformative changes. Embracing public sector programs like FedRAMP not only augments efficiency but also ushers in significant cost savings and robust security. By harnessing cloud technology, governments can revolutionize processes, fortify data security, and provide superior services to their citizens.

Navigating the digital quagmire 

Transitioning to digital platforms isn’t devoid of challenges. But the state of California has been a trailblazer in the public sector digital space. 

As Blaine Wasylkiw, Deputy CTIO of the Department of Technology for the State of California (CDT), noted during the WordPress for Government Summit, obstacles range from the intricacies of managing disparate hosting platforms to standardizing diverse platform plugins. 

Moreover, changing deep-rooted internal processes and integrating them with newer, more efficient systems often necessitates a paradigm shift for the public sector.

Recently, the CDT formalized a digital strategy vision, aiming to influence and improve statewide digital services by uniting 200 state departments and 70+ disparate websites under a unified digital experience. The goal, Wasylkiw noted, was to ensure that digital state services are continually evolving and meeting residents’ needs by combining technology with a human-centric design approach—ensuring that public services are accessible, efficient, and responsive. 

Website consolidation in the Golden State

Over the years, the State of California’s digital landscape had run into numerous digital challenges (and migrations) due to technological evolution and shifting focus. These transitions meant the state’s CAWeb team had to manage 74 distinct websites across multiple hosting platforms, which presented a significant challenge for the resource-strapped organization. 

With no standardization, each site had its unique design and utilized various plugins for similar functionalities. This variability increased the workload, with the team continuously resolving plugin updates, conflicts, and other related issues.

“We had these 70ish websites spread across multiple platforms and it was a logistical nightmare.”

— Blaine Wasylkiw, Deputy CTIO, Department of Technology for the State of California

The ultimate goal was to consolidate these websites under a unified WordPress-based platform and ensure smooth migration without any disruptions or downtimes. 

This consolidation was also imperative for maintaining and improving security, especially given escalating cyber threats. Additionally, by achieving hosting stability and reducing day-to-day technical concerns, the CAWeb team could focus on their core mission: enhancing the state’s digital ecosystem.

However, achieving this objective wasn’t without its challenges. Beyond the logistical nightmare of scattered hosting platforms, plugin compatibility across so many sites was an ongoing concern as well.

“At WordPress, we talk a lot about democratizing publishing, democratizing access to communication. Philosophically and fundamentally, [we believe] a well-informed citizenry is a foundation of strong democracy.”

—Nick Gernert, CEO, WordPress VIP

Running the government web

The emphasis became shifting the CAWeb team’s focus from routine hosting and maintenance issues to empowering state departments by standardizing on a WordPress-based platform. CAWeb hoped the move would better serve California residents, the ultimate end-users.

And it did. 

With the transition, there was a staggering 71% improvement in response times across all migrated websites, underscoring the efficiency gains inherent in such digital transformations, according to Wasylkiw.

Strategies for public sector digital mastery

Drawing from California’s playbook, several strategies emerge for governments aiming for similar digital efficiency:

• Collaborative ventures: Partnering with experts in implementing WordPress at scale (and for the public sector) can ensure smoother transitions for federal and state agencies.
• Phased migration: A calculated, step-by-step digital migration approach reduces risks, allowing for challenges to be addressed progressively.
• User focus: Technology should always prioritize the end-user. By adopting user-centric designs and strategies, governments can ensure that technology serves its citizens, not the other way around.

Looking forward

With open source platforms promising democratization, heightened efficiency, and fortified security, the future of public services looks promisingly digital.

The focus should be on constant evolution, refining digital strategies, and placing users at the helm. Emphasizing performance, security, and fostering collaborations is also crucial. By providing platforms and resources for entities lacking technological expertise, governments can ensure inclusivity in the digital era.

More Government Summit takeaways

Besides Wasylkiw’s Flash Talk during the Summit, WordPress VIP also hosted a panel presentation—Modernizing Government and Civic Tech with WordPress. Read the recap here.

WordPress VIP Receives 4th Consecutive Top Tier Recognition by Review Signal

As a part of our mission to run the web, WordPress VIP is continually rising to meet the performance needs  of enterprise organizations and government institutions at massive scale with a platform for growth. 

And it’s not just keeping customers’ websites fast, but maintaining that performance as site visitor tickers spike higher and higher. 

For the fourth year in a row, we have achieved Top Tier recognition from Review Signal’s WordPress Performance Benchmarks. 

In tests, WordPress VIP maintained perfect uptime on every monitoring service employed by Review Signal.

“WordPress VIP is a familiar face in the Enterprise benchmarks,” said Review Signal Founder Kevin Ohashi. “They’ve been a model of consistency earning Top Tier recognition every year they’ve participated. This year was no exception.”

“Overall, an unsurprising Top Tier status earned yet again [by WordPress VIP] for a stellar performance.”

—Kevin Ohashi, Founder, Review Signal

How our WordPress hosting performance was measured

Learn more about the tools Review Signal uses to put platforms through their paces, including Loadstorm, K6, WebPageTest, Uptime as measured by HetrixTools and Uptime Robot, WPPerformanceTester, and SSL. For example, K6 is designed to test cached performance by repeatedly requesting the homepage to the scale of millions. 

WordPress VIP managed 100% uptime as measured by both HetrixTools and Uptime Robot. 

Learn more about VIP’s top tier performance

Mavlers Named a WordPress VIP Silver Agency Partner

We are proud to welcome Mavlers as a new agency partner. Based in India, Mavlers is a full-service digital marketing agency with a team of 100+ WordPress experts and 800+ marketing mavericks. Their 10+ years in business showcase their ability to create scalable, optimized, easy-to-manage, tailored websites for clients across industries.  

Why Mavlers?

With capabilities and expertise that go beyond web design and development, Mavlers is a favorite choice when it comes to executing marketing automation and email marketing, SEO, SEM, social and paid advertising, UI/UX design, and hiring managed marketing teams. 

The agency firmly believes in a holistic and best-practice approach to design and development. Accessibility, usability, and information architecture are at the core of all the WordPress projects they deliver. Their adept WordPress team is passionate about technology and leaves no stone unturned when it comes to delivering engaging user experiences. 

Mavlers specializes in:

• API integration
• Migration
• Headless CMS
• Gutenberg Site Editor
• Multisite and multilingual site development
• Custom WordPress development
• Ongoing website maintenance
• WooCommerce
• Backend and frontend architecture

Mavlers has a clientele spread across 50+ countries, including Disney, National Geographic, Ogilvy, Incubeta, Oracle, and Weight Watchers.

Their ‘everything digital marketing’ blog is a repository of well-researched articles on digital marketing and technology to inspire the maverick in you. Also check out their case studies to learn how they’ve helped clients up their marketing game.

“We’re elated to be a WordPress VIP Silver Agency partner. We’ve always focused on delivering exceptional experiences and services. With this partnership, we feel even more confident about becoming the most coveted WordPress agency for enterprises, delivering solutions woven through expertise.” 

— Jaymin Bhuptani, Mavlers CEO

About Mavlers

Mavlers is a full-service digital marketing agency with a team of 800+ marketing mavericks helping brands and agencies scale their digital marketing efforts by building flexible teams and delivering impeccable projects.

Learn more about the partnership

CreedAlly Named a WordPress VIP Silver Agency Partner

We are proud to welcome CreedAlly as WordPress VIP Silver Agency Partner! A proven leader in creating solutions for WordPress at scale, they embrace a philosophical approach to development and design, boundaries and unlocking creativity. They believe “true innovation emerges when diverse perspectives collide.”

CreedAlly’s journey began with a spark of innovation and a passion for helping others achieve greatness. Founded in 2019, CreedAlly emerged from humble beginnings with a clear mission: empower individuals and businesses to thrive in an ever-changing world. With its diverse team of talent and expertise—from designers and developers to testers and technical staff—they provide comprehensive solutions tailored to each client’s unique needs. Their commitment to excellence, creativity, and client satisfaction fuels their growth while inspiring them to keep pushing boundaries. 

“We pride ourselves on being more than just an agency. We are strategic partners in our clients’ digital journeys.”

— Nirmal Desai, CEO & Founder, CreedAlly

CreedAlly’s team is driven by a profound passion for technology and innovation. Their aspirations are simple yet profound—to leave an indelible mark on the world by delivering projects that resonate with hearts and minds shaping a future where creativity knows no bounds.

Leading the way: A dynamic agency redefining the tech landscape

CreedAlly has successfully served high-profile clients in 19 countries, including PayPal, Hello Bank, European Association of Dental Technology, Auto-Grid, Stratus Technologies (SGH Company), and many more. 

As a WordPress VIP partner, CreedAlly takes pride in its focus on enterprise and large-scale websites, offering enterprise-grade scalability, hosting, security, performance, and flexibility. CreedAlly has emerged as one of the foremost white label service providers, specializing in delivering on-time, mission critical WordPress digital experiences for WordPress VIP partners and enterprise publishers. They offer a wide range of solutions, including DXP , editorial workflow customization, platform migration, API integration, and ecommerce.

One impressive case study highlighting CreedAlly’s tech savvy is their recent API-driven integration involving PayPal, HubSpot, and WordPress to facilitate ecommerce for publishers’ stores and sites by leveraging leading third-party platforms. It’s another example of CreedAlly’s proficiency in meeting a wide range of business needs and earning a reputation as a dependable and forward-thinking agency.

“We are thrilled to become a WordPress VIP partner. This partnership means a lot to us as it validates our commitment to delivering exceptional solutions to our clients. With the power of WordPress VIP, we can now offer unparalleled benefits to our client’s enterprises and large-scale websites, driving transformative growth and success for their businesses.”

— Nirmal Desai, CEO & Founder, CreedAlly

Learn more about CreedAlly’s partnership with WordPress VIP

Cloudflare Named a WordPress VIP Featured Technology Partner

WordPress VIP delivers the most secure, scalable, and high-performance platform to run WordPress applications. Cloudflare is consistently rated as a leader in cloud security. What if you could pair these two solutions into one great package?

Now you can. We are proud to welcome Cloudflare as a new Featured Technology Partner!  Cloudflare joins our expanding roster of partners with proven excellence implementing solutions for WordPress at scale. 

“With this partnership, WordPress VIP customers can quickly and confidently secure their websites and applications with Cloudflare’s security expertise and advanced threat intelligence. This pre-built integration requires no manual configuration or onboarding, making it simple and accessible to all WordPress VIP users. We’re excited to team with WordPress VIP to protect customers’ business-critical applications with our global network.”

John Graham-Cumming, Chief Technology Officer, Cloudflare

With this partnership, WordPress VIP customers have access to a suite of best-in-class security features from Cloudflare. These enhance the built-in capabilities of the WordPress VIP platform by delivering:

• An extra layer of security 
• Configurability at the edge 
• Support for more network topologies
• Threat protection strengthened by Cloudflare’s global network

The Cloudflare Enterprise Plan for WordPress VIP also includes Reverse Proxy functionality, a configurable Web Application Firewall (WAF), transparent DDoS mitigation, and Premium Success support. 

The WordPress VIP team will provide integration support in collaboration with Cloudflare and our customers. Both companies will partner to deliver seamless support of our platforms from deployment through day-to-day operations.

For organizations who want to deploy the integrated solution, all components can be purchased through WordPress VIP.  Existing WordPress VIP customers should contact their RM or TAM to learn how to add Cloudflare to their environment. New customers can contact WordPress VIP for a demo of the joint offering.

Learn more about Cloudflare’s partnership with WordPress VIP.