Customizing the Sharing Experience

Two features we wanted to highlight that are available to VIPs to improve the sharing experience for your users.

Open Graph

About a month ago, we enabled Open Graph Tags for all public blogs on WordPress.com. Open Graph tags make it easier for you to control what information Facebook, Google+, and other services display when users share posts from your site. We excluded VIP sites as many of you already have custom code that handles these tags.

If you don’t already have Open Graph implemented on your site or want to trim some code from your theme(s), you can add the following helper function to your functions.php and the tags will be auto-generated for you.

wpcom_vip_enable_opengraph();

If you’d like a closer look at the code that generates the tags, you can find it here: https://gist.github.com/1196068. (We made sure to sprinkle some extra BBQ sauce for handling Gallery images and Author pages!)

If you’d like to fine-tune the output of the tags, you can filter jetpack_open_graph_tags and modify the array that’s passed in.

Here’s what this post looks like (with Open Graph enabled) when sharing on Facebook and Google+:

Twitter /via

Customize your Twitter /via

If you’re using the built-in WordPress.com Sharing buttons, we’ve added a helper function to customize the “/via” tag appended to Tweets. Just add the following to your functions.php and change the argument to the username you want attributed.

wpcom_vip_sharing_twitter_via( 'automattic' );

If you want to disable the “/via”, just pass in false

wpcom_vip_sharing_twitter_via( false );

If you need help implementing either of these, please get in touch.

Have you taken our VIP Services Customer Satisfaction Survey yet? We’d love your input.

WordCamp SF: Google & What You Need to Know

For publishers looking at the search traffic benefits of WordPress, Matt Cutts from the Web Spam team at Google, offers his take:

WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)

Below is a great video of Matt speaking at WordCamp SF 2009 about how Google search works and what publishers should be doing to ensure proper indexing:

[ Slides from Matt’s presentation available on mattcutts.com ]

Singularity University Selects WordPress

The recently announced Singularity University site has gone live and is powered by WordPress.

The site has seamlessly integrated a press room, various dynamic contact forms, and video all within a very easy to navigate and clean theme design.

Jason Kincaid of TechCrunch covered the news today with the following:

NASA, Google, and some of the foremost authorities in science and technology have teamed up to create a new school, dubbed Singularity University, that is looking to solve “humanity’s grand challenges”. The university is named after the idea of the singularity – an extremely rapid period of technological progress. And damn if it doesn’t sound like the coolest school ever.

The roster behind Singularity University is beyond impressive: it was founded by Dr. Ray Kurzweil (author, technologist, and futurist), Dr. Peter Diamandis (XPRIZE), Pete Worden (Director of NASA Ames), Dr. Robert Richards (co-founder of the International Space University), Dr. Robert Richards (ISU President), Dr. Michael Simpson, and a number of sponsors including Google. And to run the school, Singularity brought on board Salim Ismail, the founder of Yahoo’s innovative Brickhouse team.

[ Visit Singularityu.org ]