We are pleased to announce our latest technical integration, LaterPay which is now available as a WordPress plugin.
LaterPay offers publishers a frictionless deferred payment approach to monetization that saves users time and increases conversions. Instead of requiring upfront registration and payment – which derails over 98 percent of all intended purchases – LaterPay defers this process until customer purchases across websites reach a $5 threshold. With this approach, publishers can simultaneously expand existing subscription models, increase their paying customer base, and improve their user experience.
With LaterPay, you can choose from a number of monetization solutions that best suit your needs. For instance, you can prompt users to purchase a specific article, timed access to content, or a full subscription. Single purchases and time passes complement the full subscription model by pulling new potential subscribers into the publisher’s ecosystem while generating incremental revenues.
On the WordPress.com platform, you can access the LaterPay plugin via the shared plugins repository, using wpcom_vip_load_plugin() like this:
wpcom_vip_load_plugin( 'laterpay' );
For VIP Go, you can install LaterPay by adding the latest version to your plugins folder. The plugin can be downloaded from WordPress.org.
If you’re interested in exploring or implementing LaterPay as part of your monetization flow, reach out to the VIP team.
WordPress VIP Lobby 